I take channels from zero.

Two Kikosi Kazi singles rolled out across the roster's channels, covering audience targeting and the multi-platform schedule. The videos were directed and produced by others; the rollout was mine.

• Kazini, published 8 July 2020
• SALA, premiered 16 August 2020

• Reel one
• Reel two
• Reel three

Four hospitality and restaurant client accounts, run end to end. Zedlab is an early-stage company, so the role carries the whole chain rather than one slice of it.

• Scheduling, publishing and performance tracking across all four accounts
• Production directed from concept to delivery, operating camera and drone on location
• Client websites maintained, with Meta Pixel and Google Analytics 4 implemented
• Administrator access across every client Meta Business Suite and analytics property

Promoted out of ICT into a newly created marketing role covering admissions content, brand communications and student media training, at a British and Cambridge curriculum school spanning pre-primary, secondary and sixth form.

The work

• Built and ran the termly content calendar against admissions cycles, examinations and school events
• Produced 17 to 26 pieces a month as sole content lead, holding one Reel to every two posts
• Shot, edited and published interviews and event coverage aimed at prospective families
• Produced the Year 11 and Year 13 portfolios, shooting the photography and coordinating interviews and design
• Trained over 30 students across media classes, prefect groups and clubs, supporting IGCSE coursework

What outlasted the role

• Created and ran the school media and film awards, owning programme design, preparation and the night itself
• Introduced digital pre-booking for school events through the Nilipe app, replacing manual sign-up and giving the school a direct line to attending and prospective families

A street dance competition co-founded with a fellow dancer in 2023 and run across four seasons, funded by sponsorship, with its own tier pricing, channels and website.

The commercial side

I built the sponsorship structure that funds the event. Three of the four tiers accept equivalent services instead of cash, and a share of what was raised came that way, with sponsors covering event costs directly rather than paying in. Across four seasons that support has covered prize money, music, trophies, branding, drinks and catering.

• BronzeTZS 300,000
• SilverTZS 600,000
• GoldTZS 1,500,000
• DiamondTZS 3,000,000

Production

Directed a team of six across production, event delivery and content capture. Three of the four seasons are on file as raw footage. Season 2 was covered multi-camera, with Canon stills and raw, a Sony body, gimbal work, phone capture and a separate multitrack audio recorder. Season 3 was shot on Nikon. The Season 4 opening was shot by a second operator.

I built and ran the festival's TikTok, Instagram, YouTube and Primal channels, and produced the event content that fills them.

Two national institutions were on the client list during this period. Both were delivered as the designer on agency accounts, with Pendeza Studio holding the client relationship.

• Bank of Tanzania. Branded stationery: spiral and bound notebooks, pens, gift bags and envelopes, set on the bank's identity
• Tanzania Revenue Authority. A set of web banners

Alongside those, logos and brand identity systems, print collateral, camera work on client advertising shoots, and a delivered website for a Tanzanian safari tour operator.

Running under every employed role since 2018, with over 100 clients delivered and a repeat client base. Three pieces of it carry the most weight.

• Frankfurt Zoological Society, 2024. Worked inside the organisation's own design system to produce booklets, maps, calendars and rollup banners for an international conservation body
• Caffe Gelato, Arusha. Identity and advertising creative, social media profile set-up, and print production end to end, from artwork and press samples through to mounting the banners on site
• Brand guideline documents. Complete guideline sets for Harry Tech Trust, Godlisten, Vicky Sew, Jesse Royal Attorney, Jade Mohammed Serena and Matson, covering logo construction, palette and application rather than a logo on its own